"Excellence"

I once received an invitation to lecture at "The University of Excellence". I forget where this particular academy was located - Jordan, I think - but I recall very clearly that the suggested subject of my talk was as incomprehensible to me as it would, no doubt, have been to any audience. Invitation rejected. Only this week I received another request, this time to join "ethics practitioners" to "share evidence-based practices on dealing with current ethical practices" around the world. What on earth does this mean? Why do people write like this?

Independent Online Edition - Robert Fisk: This jargon disease is choking language